The only order that works.
Big decisions, tricky emails, actual sentences — all of it waits until the coffee is made. It’s not procrastination, it’s a system. Bert lives by the rule, mug already in hand. Soft Comfort Colors unisex tee, Coffee Grumps collection.
Early shifts, exam weeks, big-decision days, and any morning where thinking clearly is strictly a post-coffee activity.
The Design Story
There’s a right sequence to a morning, and this is it. Try to think before you brew and everything comes out wrong; brew first and the day suddenly makes sense. Bert wears the motto as a gentle reminder to himself — and to anyone who tries to hand him a problem too early.
A staple of the Coffee Grumps collection — wear it alongside Undercaffeinated & Overwhelmed, Powered by Coffee & Mild Disappointment. Start the sequence right: shop coffee. See the whole Coffee Grumps lineup →
Craft & Details
Bert says: Brew first, think later. I’ve tried it the other way. It does not go well.
Perfect for the coffee-before-everything crowd
Size & Fit Details
Relaxed unisex tee — runs true to size. S–3XL.
