Why "Small Batch of Friends"?
Every roaster talks about small batches. We wanted a name that said something about why small batch matters — and it's the same reason a dinner party is better than a conference. The people in the room. The fact that everyone was invited deliberately.
A small batch of friends is a thing you can trust. You know what's in it. You know the people involved. The quality comes from the care that's only possible at that size.
That's the coffee, that's the candles, and that's the community. We're not growing to the point where we stop knowing your name.
A play on "small batch" roasting and the simple truth that the people who come back to our market table aren't customers — they're a small batch of actual friends.
Bert started as a sketch on a napkin during a roastery run. He became the face because he captured something real — approachable, cheerful, and weirdly committed to a good cup of coffee.
If you're in the community, you're in. No tiers, no premium tier for people with more points. You're a friend of the batch from the moment you want to be.