Public Playbook (On Purpose)

1. Sourcing Filter

Before a coffee goes live, we ask:

• Can we place it on the map (country, region, general altitude)?
• Do we understand the processing and variety well enough to explain it simply?
• Does it fit one of our flavor “lanes” (cozy, sparkly, adventurous, etc.)?

If we can’t answer those questions clearly enough for this hub, we don’t add the coffee — yet.

2. Story & Service Guide

Each origin page should give staff enough to confidently say:

• “Here’s the vibe of this origin.”
• “Here’s why this coffee made the cut for Coo Coo’s Coffee.”
• “Here’s a simple way to describe it to guests.”

We aim for language that works whether someone is on their first specialty coffee or their hundredth — and keeps things friendly for our SBOF community.

3. Training & Reference Tool

Use these pages as:

• Pre-shift refreshers when a new origin launches.
• Training materials for new hires and wholesale teams.
• Links to send to guests who ask deeper questions at the bar.

“Active” Origins

These are the countries and regions you’ll usually see on the menu:

• We have reliable quality and traceability partners.
• We understand how they fit our flavor lanes and blends.
• We can realistically bring them in regularly across harvest cycles.

For these, origin pages should stay up to date with current examples and flavor ranges.

“Aspirational” or Seasonal Origins

These are origins we believe in, but don’t always have on hand:

• We might only buy when quality, story, and pricing all align.
• We may feature them as limited releases or seasonal spotlights.
• We still include them in the hub for transparency and long-term vision.

Staff language: “This is a place we’re excited about and buy from selectively when conditions are right.”

How to Talk About Gaps

When an origin page is live but there’s nothing on the shelf:

• Be honest: “We’re between harvests or waiting on the right lot.”
• Offer a neighbor: suggest a nearby origin with a similar profile.
• Invite them in: “Join our list / follow us to hear when this origin returns.”

Origin & Traceability

Can we clearly share:

• Country + region (or blend of regions).
• Basic traceability (farm, group, coop, or exporter level).
• Why this supply line feels aligned with our values.

Cup Profile & Intent

Can we answer, in one or two sentences:

• What this coffee should feel like in the cup (cozy/sparkly/adventurous).
• Where it belongs: filter feature, espresso anchor, blend component, etc.
• How it fits (or expands) our existing lineup.

Processing & Roast Standards

Do we understand and stand behind:

• The processing style (washed, honey, natural, experimental, etc.).
• Any risks (over-fermentation, defect trends, consistency issues).
• Our roast approach and how it supports the cup we’re promising.

On Bar & In the Café

• Check the guide for each new coffee before it goes on bar.
• Use the 1–2 sentence “vibe” as your default guest explanation.
• Send the link to curious guests via QR, email receipt, or social.

For Wholesale & Training

• Point wholesale partners to the relevant origin pages during onboarding.
• Use them in training decks or staff cuppings as shared context.
• Encourage partners to reuse our simple language with their guests & communities.

For Feedback & Future Planning

• Note which origins guests and #SBOF keep asking about or loving.
• Share feedback with the roasting/sourcing side: “More like this, fewer like that.”
• Treat the hub as a living document — not a static brochure.