Iconic Blends & Explainers

Breakfast Blend — Bright, Clean & Easy to Wake Up To

“Breakfast Blend” should be uplifting and approachable—never thin or underdeveloped. Here’s how we define and build it.

Light to light-medium Citrus & florals Clean sweetness

Our Breakfast Blend Philosophy

Component Strategy

  • Weight on washed Centrals/Latins; select Africans for lift.
  • Fully developed—no grassy “diet coffee.”
  • Engineered for clarity on drip and pour-over.

Target Profile

  • Lemon/orange, apple, or gentle stone-fruit highlights.
  • Honey/cane-sugar sweetness; very low bitterness.
  • Silky, lighter body; clean finish.

FAQ

Is Breakfast Blend just “light roast”?

Not automatically. We roast to full development at a lighter color to keep clarity and sweetness—no sour under-roast.

Do the components change?

Seasonally, yes. The flavor promise stays the same: bright, clean, easy drinking. We note component updates on the product page.

Last updated: November 12, 2025