Wear the Vibe
Bert's clothing rule: It should feel as good as your first cup. If you're pulling on a hoodie at 6 a.m. before the coffee brews, it better be the right one. That's what we aimed for.
Bert-printed graphic tees, cozy hoodies, hats that actually fit, and tote bags for the overcommitted. Comfort-focused, made for real mornings — not a photoshoot.
Find Your Fit
Four categories, one vibe. Start with whatever you're reaching for first at 6 a.m.
Tees
Graphic Tees
Comfort fits and big moods — Bert artwork, coffee slogans, and designs you'll wear on days when everything else is optional.
Hoodies
Hoodies & Sweatshirts
Post-surf, pre-coffee energy. Soft inside, substantial enough to mean business. The one you'll reach for before you even think about breakfast.
Hats
Hats
Sip, shade, coffee-made. Bert-branded caps and beanies for market mornings, beach walks, and every "I'm not going anywhere fancy" kind of day.
Totes
Tote Bags
For the beans, the farmers market haul, the book, the spare hoodie, and one more thermos than strictly necessary. Bert-printed and built to hold the whole morning.
Apparel That Earns
Its Place in Your Closet.
Coo Coo's apparel exists because Bert needed a tee and it turned out other people wanted one too. The rule was simple: if we wouldn't wear it to a farmers market at 7 a.m. while carrying a full thermos, it doesn't ship.
No fast fashion calendar, no seasonal collections for the sake of it. When we drop something new, it's because it's worth making.
Staff & Bert Favourites
The pieces the team actually wears to the market and reaches for on slow Sunday mornings.
Fan Fave
Practice Makes Exhausted
Frazzled Bert forgot to brew and shuffles in flip-flops clutching a rescue-size mug. Relatable content in ring-spun cotton.
SBOF
Peek-a-Boo Bert Tee
The original Small Batch of Friends tee — Bert doing his signature peek-a-boo from behind a coffee bag. Soft, relaxed, and conversation-starting.
Cozy Up & Caffeinate
The hoodie that gets pulled on before the coffee brews. Heavyweight fleece, Bert artwork on the chest, and the kind of hood that actually fits over a hat.
Fits That Work for Real People
We size for comfort, not for a mannequin. All tees and hoodies come in unisex relaxed fits — wear them how you want, layer them over what you want, wash them as many times as it takes before they really feel like yours.
Size guides are on every product page. When in doubt, go one up — that's what Bert does.