What is the Public Playbook?

It is Coo Coo's Coffee sourcing and roast standards, published publicly on purpose. If we can't explain where a coffee comes from and how we roasted it, we don't sell it.

Small Batch of Friends Classroom

Learn to Brew, Burn & Wear It Better

Q: Do these guides match what's on the product pages?

Yes. We treat the Learn section as our public playbook. Brew ratios, care notes, safety tips, and origin info are kept in sync with what appears on individual product pages.

Q: Is this only useful for coffee nerds?

Not at all. Everything is written so that a sleepy first-cup person can follow along, with just enough depth for the folks who want to go further.

Q: How often are the guides updated?

Guides are updated whenever new coffees are added, roast profiles change, new tea blends arrive, or candle formulas are updated. This is a living document.

Hey — I'm Bert. These guides are the same ones I use behind the bar. No gatekeeping, no jargon walls. Just the good stuff that actually makes your cup taste better.

Your cozy corner of the internet for brew ratios, origin stories, tea steep times, candle safety, and apparel care — written for real people, not barista exams.

Brew first, nerd later Guest-friendly, pro-level guides Public playbook on purpose Updated with every new bag

100% No-gatekeeping brew info

20+ Coffee origin countries covered

Tested Every candle safety rule

Free Public playbook, always

Coffee Guides

From First Cup to Dialed-In Ritual

Start here for a better cup at home — without taking a barista exam. Bert's guides match the specs on every single coffee bag we sell.

Bert's Signature Guide

Bert's Coffee Brew Guide

Ratios, grind sizes, water temps, and a dead-simple brew calculator. Whether you're pulling your first pour-over or dialing in a Moka pot — this is the one guide you'll actually use.

Start Brewing

What affects your cup — at a glance

Grind Size

Coarser for cold brew & French press. Finer for espresso & Moka. We show you exactly where.

Water Temp

195–205°F is the sweet spot. Too hot = bitter. Too cool = flat. Bert explains why.

Coffee Ratio

1:15 to 1:17 for most brew methods. The guide has a calculator so you never guess again.

Freshness

Peak flavour is 7–21 days off-roast. Our bags show the roast date — use it.

Browse

Shop Coffee Beans & Brews

Single origins, blends & decaf — every product links back to the brew guide and origin guides below.

Shop Now Deeper Dive

Washed, Honey, Natural & More

Short visual explainers on how coffee processing affects sweetness, body, and aromatics in your cup.

Read the Guide

Coffee Origins & Process

Coffee Origins Atlas — Know Your Bag

Ready to peek behind the bag art? Country guides, processing explainers, and the public playbook we use to keep our sourcing transparent and honest.

Origins Hub

Coffee Origins Atlas & Story Map

Browse by country and region — see how terroir, varieties, and producers shape the cup sitting in front of you right now.

Explore the Atlas

Origin countries

Iconic Blends

Mocha Java & Friends

Where the old-school blend names actually came from — and how we interpret them today without the pretension.

History + flavour Learn More For Curious Guests

How to Use the Origins Hub

A no-stress walkthrough: skim a guide, connect it to your bag, and taste with more context in 5 minutes flat.

Start Here Transparent Sourcing

Our Public Playbook

The sourcing and roast standards this hub mirrors. If we can't explain it here, we don't put it on the bag.

Bert-approved Read It

Tea

Tea Brew Guides — Hot Sips & Iced Porch Glasses

Tea people, we see you. Coo Coo's Coffee Tea (powered by Tea Spot) deserves to taste the way it was designed — and these guides show you exactly how.

Tea Basics

Tea Brew Guide

Water temps, steep times, iced tea ratios, and tips for getting the most flavour out of every sachet — hot or cold.

Green · Black · Herbal Iced tea ratios

Brew Your Tea Browse Tea

Shop Tea & Herbal Blends

Greens, blacks, herbals, and iced-tea blends — all with brew tips that match the guide. Great for porch season.

Explore Teas

Candles & Wax Melts

Candles by Christie — Cozy Is Only Fun When It's Safe

These guidelines match the warnings on every Candles by Christie product page and label. Burn smart, burn long, enjoy every single scent.

Quick Safety Reminders

Never leave a burning candle unattended · Keep away from drafts · Trim the wick to ¼" before every burn

Safety First

Candle & Wax Melt Safety Guidelines

Flame placement, burn times, wax warmers, and how to enjoy your scents worry-free every single time.

?️ Required reading Read Safety Guide Explore the Line

Explore Candles by Christie

Jar candles, wax melts, and seasonal pours — all made to the same safety and care standards covered in the guide.

Shop Candles

Apparel

Apparel Fit, Size & Care — Brew Good Vibes, Wear Them Longer

Comfort-first fits, soft fabrics, and prints built to last. These guides are your cheat sheet for picking the right size and keeping your Coo Coo's Coffee gear looking sharp wear after wear.

Start Here

Apparel Hub

Overview of fits, fabrics, and what to expect from our tees, hoodies & hats before you order.

See Hub Size & Fit

Size Guide

Measurements, fit notes & exactly how we define "relaxed" vs "true to size" — so you order once and love it.

Find My Size Care

Care Guide

Wash, dry & storage tips to keep prints vibrant and fabrics soft no matter how many times they see the laundry.

Care Tips

Shop Apparel

Graphic Tees — Big Moods

Comfort Colors-style fits with personality. Every tee links back to the size & care guides above so you always order right.

Shop Tees Shop Apparel

Hoodies & Sweatshirts

Cozy fleece layers built for coffee runs, couch days & chilly farmers market mornings. All day, every day.

Shop Hoodies

FAQ

Quick Answers from Bert

Where should I start if I'm totally new to specialty coffee?

Start with Bert's Coffee Brew Guide — it covers ratios, grind sizes, and temps in plain English. Then head to the Coffee Origins Hub to connect what's in your bag to where it came from. No pressure to go deep right away.

Do these guides match what's printed on the product pages?

Yes — intentionally. We treat this Learn section as our public playbook. Brew ratios, care notes, safety tips, and origin info are kept in sync with the details on every individual product page. If it changes there, it changes here.

Is this only useful for coffee nerds?

Not at all. Everything here is written so that a sleepy first-cup person can follow along — with just enough nerdy depth for the folks who want to go further. Bert wrote these guides for real people, not for barista competitions.

How often are the guides updated?

We update guides whenever we add new coffees, change a roast profile, bring in a new tea blend, or get a new candle formula from Christie. This is a living document — not a set-it-and-forget-it page.

What's the "Public Playbook" and why does it matter?

It's our sourcing and roast standards, written down and made public on purpose. If we can't explain where a coffee comes from and how we roasted it, we don't sell it. The Public Playbook page is the full version — no spin, no marketing fluff.