Sulawesi Origin Stories — Toraja Highlines, Village Lots & Clean Depth
This hub extends our Sulawesi Origins Guide. Use it to tell guests and wholesale partners exactly how your
Sulawesi offerings are sourced, processed and positioned — proving that big body and complexity can still be
clean, traceable and intentional.
Sulawesi’s best coffees come from tight-knit communities at serious elevation. This layout gives you room to name
those partners and show guests that “Sulawesi” on your bags is grounded in real places and people.
Tana Toraja
High-Altitude Village Networks
Use this card to feature specific Toraja villages or groups. Note elevations, varieties, and how cherry
collection centers, selective picking and shared drying raise the baseline above generic “Indo” lots.
Enrekang / Kalosi
Clean, Climbing Profiles
Introduce co-ops and exporters working in Enrekang and Kalosi on floated cherry, controlled wet-hulling or
washed processing. Connect those practices directly with the clarity and sweetness in the cup.
Experimental & Washed Lots
New Approaches in the Highlands
Reserve this space for partners introducing raised beds, honey, natural or fully washed protocols with real
QA: moisture targets, color checks and cupping feedback loops.
Curated Regional Blends
Transparent Multi-Village Sulawesi
Explain how you build regional “Sulawesi” profiles: altitude bands, screen size, moisture and cup scores —
not just leftovers mixed together. This is where you codify your standards.
How Sulawesi Lots Work in Your Lineup
Sulawesi is a specialist: high-impact body, structured sweetness, subtle herbal/cedar lines. This grid helps you
define clear jobs for each style so customers and wholesale partners know what to expect.
Single Origin
Clean, Dense & Layered
Dark ChocolateCaramelized SugarSubtle Spice
Highlight lots that express Sulawesi’s best: syrupy texture, polished “earth” more like cedar and cacao than
compost. Ideal as a feature for guests exploring structured, non-fruity profiles.
Blend Backbone
Depth Without Ash
Body BuilderCrema Support
Used in espresso and filter blends to add weight, sweetness and a lingering finish. Outline which blends use
Sulawesi and why — so baristas can explain the role clearly.
Experimental & Microlots
Refined & Unexpected Sulawesi
Honey / NaturalCupping-Driven
For washed, honey or natural Toraja/Enrekang lots that show fruit, florals or intricate sweetness while
staying clean. Perfect for limited releases and subscriber spotlights.
Processing Standards: Raising the Bar on Sulawesi
Sulawesi has long been associated with wet-hulled coffees. Here, you show how you separate the legends from the
liabilities and align Sulawesi with your overall quality system.
Selective picking & flotation: We favor partners who use flotation or sorting at collection
to remove floaters and underripes before pulping or wet-hulling.
Disciplined wet-hulling: Target parchment moisture, defined rest times, covered patios or
raised beds — steps that prevent mold and phenolic taints.
Washed & experimental lots: Adopted when infrastructure is in place. We require clear
protocols (time, temp, bed depth) and verify through cupping and physical metrics.
Defect and moisture specs: You can spell out your numbers here — e.g. moisture, water
activity, max primary defects — to signal a measurable bar.
Roast approach: Built to unlock sweetness and structure: medium to medium-plus, never pushing
into ashy bitterness just to “taste Indonesian.”
As you lock in partners, convert this from philosophy into specific commitments and thresholds.
Sulawesi’s coffee regions, especially Toraja, carry powerful cultural identities. This is where you translate
your sourcing choices into something more meaningful than flavor notes.
Multi-year buying: Over time, list the villages or groups you return to, and why that
consistency improves cup quality and income stability.
Shared QC language: Describe joint cuppings, training, and how feedback on defects and
moisture helps everyone move beyond commodity norms.
Drying & infrastructure: Note investments in raised beds, covers or storage that directly
reduce the “baggy Indo” risks your customers worry about.
Honest storytelling: Clarify when a coffee is single-village vs. regional; explain how
premiums and volume are tied to quality milestones, not vague charity.
This section is perfect for adding trip reports, photos and partner interviews as they happen.
Brew Guidelines & How to Talk About Sulawesi on Bar
Give your team simple, confident language plus starting points that match Sulawesi’s role in your program.
For Guests
“Big body, dark chocolate, gentle spice — bold but clean.”
“Great if you like rich coffees without burnt or muddy flavors.”
For Espresso & Blends
Use Sulawesi to add syrupy weight and crema to espresso blends.
Pair with brighter origins to create contrast without losing sweetness.
Brew Notes
Filter: slightly finer grind and classic 1:15–1:16 ratios to showcase body and sweetness.
Espresso: medium to medium-plus roast; watch for fast extractions due to solubility.
Why create a separate Sulawesi Origin Stories hub?
The main Origin Guide is built for quick orientation. This hub is where you prove that your Sulawesi lots
are handpicked, traceable and clean — ideal for wholesale partners, staff training, and SEO-rich storytelling.
What should we add here over time?
Named group profiles, cup score ranges, moisture/defect specs, before/after photos of infrastructure
projects, and interviews with producers. Short, concrete additions steadily raise your perceived standard.
