36 of 36 Items
36 of 36 Items
Shop by Type
Every Piece, Explained
Five categories — each built to carry the brand well. Comfortable, considered, and designed for the kind of person who cares about what they put in their cup and what they put on their back.
Fan FavouriteGraphic Tees
Comfort fits, bold moods. Each tee carries a line or a logo that means something — not just a brand name on cotton. The "Brew is Truth" tee goes first. Always.
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HoodiesHoodies & Sweatshirts
Cosy up, caffeinate. The cold weather companion to the morning mug — thick, comfortable, and carrying the mark quietly. The hoodie you grab without thinking and reach for again the next day.
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HatsHats
Sip, shade, coffee made. The hat for the farmers market morning, the back porch, and everywhere the sun follows the coffee. Low-profile, unstructured, and unmistakably Coo Coo's.
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TotesTote Bags
The market bag. Carries the coffee, the candle, the mug, and anything else the morning calls for. Heavy canvas, wide handles, Coo Coo's mark on the side. Bert uses one every Saturday.
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GearAccessories & Gear
The smaller stuff that carries the brand into the everyday — patches, stickers, keychains, and the branded details that show up where nobody expects them. The collector's corner.
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Help Me Choose
Find the Right Piece for the Moment
Three ways to think about what you're looking for — pick the one that fits.
By Vibe
Loud and graphic? The tee. Low-key and layerable? The hoodie or hat. Functional and branded? The tote goes everywhere. Pick the piece that matches how you want to carry the brand that day.
Tees · Hoodies · Hats · Totes
By Occasion
Farmers market Saturday? Tee and a hat. Cold commute? Hoodie. Coffee run that turns into errands that turns into lunch? Tote bag. Every occasion covered without having to think about it.
Market · Commute · Casual · All-day
As a Gift
Tee + coffee is the move. Tote + candle works for the person who has the coffee covered. Hat + bag for the market regular. The Gift Ideas page has every build-your-own option laid out clearly.
Tee + Coffee · Tote + Candle · Hat + Bag
Right Now
The Pieces Worth Owning First
The ones that show up at the market table every week and leave with people before the morning is over.
Most PopularGraphic Tee
Brew is Truth Tee
Unisex comfort fit · S–3XL · Multiple colourways
The one that started it. Bert wears it to the market table, strangers ask about it, and then it's gone. Comfort fit means it works for every body — not just the ones that fit sample sizes.
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Crew PickHat · Unstructured
The Classic Dad Hat
Adjustable · One size fits most · Washed canvas
Low-profile, unstructured, and broken in from the first wear. The hat that goes with everything because it's not trying too hard — just the logo, the vibe, and a good fit.
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Market StapleTote Bag · Canvas
The Market Tote
Heavy canvas · Wide straps · One size
Carries a bag of coffee, a candle, a hoodie, and a mug without blinking. The tote Bert has at the market table every single Saturday — and the one people end up buying to carry their own haul home.
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Size & Fit
Find Your Size, First Try
All tees and hoodies are comfort fit — they run slightly relaxed through the chest and shoulders. Not oversized, not slim, just actually wearable. The chart below covers our standard sizing.
When in doubt between sizes, go up. The fabric relaxes slightly after the first wash and sits better with a little room. Hats and totes are one-size-fits-all — no measuring required.
| Size | Chest | Length | Best For |
|---|---|---|---|
| S | 34–36" | 27" | Slim or classic fit |
| M | 38–40" | 28" | Standard everyday fit |
| L | 42–44" | 29" | Comfortable, easy wear |
| XL | 46–48" | 30" | Relaxed, layerable |
| 2XL | 50–52" | 31" | Oversized or fuller fit |
| 3XL | 54–56" | 32" | Full comfort, bold presence |
Care Instructions
Keep the print looking sharp and the fabric staying soft — the four rules that keep everything in the lineup looking new.
Wash ColdMachine wash cold — hot water fades prints and shrinks fabric faster. Cold is always safe for everything in this shop.
Tumble LowLow heat or air dry. High heat sets creases into prints and breaks down the fabric over time. Not worth it.
Inside OutWash graphic tees and hoodies inside out. Protects the print from friction and keeps colours brighter for longer.
No BleachSkip the bleach and fabric softener — both degrade graphic prints and natural fibres faster than regular washing.
Not sure about a size? Reach out before you order — we'd rather help you get it right the first time than deal with a return. Every product listing also has a fit note at the bottom.
Why the Merch Exists
Not Merch. A Point of View.
Coo Coo's doesn't make clothing to move product. The tees and hats exist because the people who drink the coffee have a particular way of moving through the world — early, intentional, a little obsessive about the small details — and those people recognised each other before the brand said anything.
The clothing started as something Bert wore. Then people kept asking about it. Then it became the thing that made the market table feel like a community rather than just a stall. Wear it because it means something to you, not because it has a logo on it.
"I started wearing it because I believed it. Other people started wearing it because they did too. That's the whole story."
— Bert, Coo Coo's CoffeeS–3XLFull size range — comfort fit, actually inclusive
100%Cotton — nothing synthetic in the soft-goods lineup
0Pieces made just to fill a catalogue — every item earns its place
ShipsWith the coffee if you order both — one box, one delivery, Bert's note if you want it