Small Batch of Friends

Small Batch of Friends — The Heart Behind Coo Coo’s Coffee

Small Batch of Friends is the “why” behind everything we roast, pour, pour-over, light and wear. It’s our way of saying this isn’t just coffee and merch — it’s a little world of characters, inside jokes, cause collabs and cozy rituals built for real people, not perfect timelines.

Meet Bert & the Coo Coo’s Crew

At the center of it all is Bert — our coffee-loving gecko who surfs, drums, overthinks his caffeine level, and somehow always finds time for one more cup with friends. Around him, you’ll find a growing cast of characters, from dog buddies to sleepy skeletons and neon night owls.

  • Spot Bert on mugs, tees and seasonal drops.
  • Each design ties back to a real mood: over-caffeinated, not-brewed-yet, or “one more cup.”
  • Characters show up across collections so your mug, hoodie and beans all feel connected.
Bert the Gecko Coffee-Life Stories Match Your Mug & Tee

Community, Causes & Cozy Moments

Small Batch of Friends also means showing up for things that matter — from childhood cancer awareness pieces like Jaxen’s Hope to everyday “check on your people” vibes baked into our designs, candles and coffee drops.

  • See cause-driven collabs and updates in CooCooCares.
  • Pair your favorite mug with a scent from Candles by Christie for full cozy mode.
  • Learn the stories behind beans, brews and merch in the Learn Hub.
Cause & Community Cozy, Not Corporate Coffee People, Pet People, Art People

However you plug in — as a daily coffee drinker, a mug collector, a candle addict, a dog person, or someone who just loves a good inside joke — Small Batch of Friends is meant to feel like your table. Grab a bag from Coffee Beans & Brews, pour it into a favorite mug, throw on a hoodie, and you’re officially part of the crew.

Pro tip: Start with one “anchor” piece that feels like you — a mug, tee, or candle — and build from there. When your mornings look and smell like you, the coffee doesn’t just taste better, it feels like home.